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Publication Description
Origin : United KingdomDistribution : WorldwideMedia : Visit Site

Publication Facts
Description : THE ECONOMIST is a weekly international news and business publication offering clear reporting, commentary and analysis on world politics, business, finance, science, technology, culture and the arts. The growing demand for The Economist is driven by the increasing internationalism of business and politics. To stay ahead in a complex interdependent world, decision-makers need to be better informed about global developments and their implications. Also, vision and ideas, for which The Economist has an unrivalled reputation, are increasingly essential for progressive leadership.

Download : Publication Factsheets

The Success Story

Campaign's annual review of the year in advertising ranks The Economist above Google as the 2006 Medium of the Year. The Economist continues to be a remarkable success story, both in the UK and overseas. In less than 15 years, The Economist has doubled its circulation, from just over 500,000 to 1,096,154. The review describes The Economist as a "remarkable success story both in the UK and overseas" and as delivering "on every measure for advertisers". To read the entire article, click on download.
Publication Coverage
Editorial Coverage :
World politicsBusinessFinanceScienceTechnology
Culture and the Arts
Demographic Profile :
Average age 4152% Senior Management/Strategists
44% Company Director52% works for a market leading company
Average personal income: US$ 154,00095% educated to college degree or higher
Frequency : Weekly (Every Saturday)
Circulation : 1,260,457
Available Editions :
WorldwideN. AmericaLatin AmericanEurope
UKAsiaEMEASouth AsiaAustralia only
Language : English
Standard Advertising Rates vs Circulation
Edition Circulation DPS-4C Page 4C 1/2P4C PageBW 1/2PBW
Worldwide 1,260,457 USD 243,050 USD 135,850 USD 82,050 USD 63,000 USD 38,700
N. America 694,345 USD 101,800 USD 50,900 USD 41,450 USD 38,850 USD 28,300
Asia Pacific 125,570 USD 32,300 USD 19,400 USD 11,300 USD 8,850 USD 5,700
Asia 101,711 USD 28,600 USD 17,150 USD 10,475 USD 7,900 USD 4,550
Europe 398,446 USD 126,800 USD 76,150 USD 47,600 USD 33,950 USD 21,050
ME & Africa 27,415 USD 22,550 USD 12,950 USD 8,175 USD 7,925 USD 5,350
UK 172,842 USD 56,500 USD 33,950 USD 23,250 USD 19,700 USD 13,250
5% additional charge for bleed ads.

Advertising Details
Booking Deadline :
3 weeks prior to publication date
Material Deadline :
5 working days prior to publication date for FC ad
5 working days prior to publication date for B/W ad
Material Specifications : Trim Size
Full Page Bleed - 209 mm (H) x 273 mm (W)
Full Page Trim - 180 mm (H) x 240 mm (W)

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